Re-framed
SOLUTION
Re-framed is a universal open storage & organization solution that can be customized according to the needs of the user and the space it is in. This 5 foot frame allows users to create an open storage space that allows easy, quick and organized interaction.
This furniture piece uses accessories that can be added, removed and replaced to optimize its use for the space it is in and the specific habits & needs of the user.
CHALLENGE
Objects needed for a specific activity are rarely in the same spot and are spread out over the room in different areas of the space.
There is a need for a storage solution that allows users to better organize their possessions according to their specific needs.
I started off by looking at daily rituals that users perform and tracked their movement through the home space.
MARKET RESEARCH
Products that act as one stop storage & organization solutions were mapped against various parameters to identify POGs.
Personas
Insights
The clustering and re-clustering of data led to the formation of actionable insights that could be grouped into 4 categories
MOODBOARD
The concept should have a clean, simple and minimal look that allows the piece to fit into any style or scenario.
Switching between functions must allow an enjoyable, quick and easy interaction.
Form Ideation & Development
Keeping our driving insights in mind, I started developing initial ideas for form, accessory attachment, mounting style, interaction and joinary.
This led to the creation 4 concept directions of varying form & mounting styles.
Feedback
Based on criteria & user feedback, the frame concept was taken further for development & detailing.
“Interesting shape it would fit into my space, but it feels very constrained”
- User Feedback
Iteration I
Iteration II
Frame Iteration
The frame still did not have very good sheer strength. As a next step, I developed multiple frame iterations and rated them against aesthetic and strength.
Final Prototype
Re-Frame
This 5 foot frame allows users to add, remove and interchange storage accessories as per their need. It is an open storage that allows easy, quick & organized 360 degree interaction.
The Frame has an inclined form that allows objects at a height to hang behind the lower accessories.
The Accessories can be attached at any height or side using a pin hole mechanism, making it adaptable to any need and pattern of use. Each accessory is used as a separate counter to help make organization easier
The frame is held together using L shape stock extruded connectors at each corner for better strength & stability.
The furniture piece can grow using multiple frames to accommodate more features. This set up can vary from a frame for a very specific activity to a general wall storage unit.
The frame is available in Oak, Cherry & Walnut; allowing it to fit most home styles.
Prototype
Dynacraft | Tupperware Stax | On-Wheels | Project U.S.B. | Amazon Fire TV 2.0 | Re-Frame