Vissco Platinum

CHALLENGE

Vissco’s current line of soft products only cater to buyers that want a simple orthopedic support and look like they are for use in a hospital. While Vissco’s soft goods make up the highest share of products sold & profits earned, most of them are not something that a patient would want to wear in public.

There is a much larger untapped market of users that want orthopedic supports that are comfortable & stylish so that they are more of a statement than a crutch.

CLIENT: Vissco

SOLUTION

Platinum is the top of the line range of products that Vissco has to offer in the healthcare industry. These products are for that elite crowd that want more than just support.

This range of high end orthopedic soft products developed by Vissco Rehabilitation Aids Pvt. Ltd. gives better comfort, has higher quality and is more functional. This brand exists to say that even medical products can be a style statement.

find out more at: vissco.com

The brand

We chose PLATINUM as the brand identity to be reminiscent of the rare material that is often associated with words like Classy, High End & Elite. The brand conveys that these products are valuable and show the market that “it can’t get any better than this.”

Elite Support

These products are estimated to be 50% better than the classic range in terms of function & support. Each Platinum product uses a soft gel padding, that provides better comfort, cushioning and compression. The products are anatomically shaped while being knitted for a superior fit.

Elite Look

We used shades of silver grey and minimal design elements to create products that match with any & every clothing . Orange highlights are used very minimally at the borders as a way of demarcation that these products are part of the platinum family.

Elite Feel

This new Range of platinum products, uses Flat Knitting Technology which uses a wider range of yarn counts. This knitting system gives a better finish, allows for faster production & gives better comfort & support. Made of skin friendly knitted elastic

These products use 40% Elastin & 60% Polyamide to give you that perfect stretch & comfortable support.